- Develop and execute marketing campaigns to promote company products and services. - Manage public relations initiatives, including press releases, media outreach, and corporate communications. - Maintain a strong online presence through social media and content marketing strategies. Collaborate with internal teams to align marketing and PR efforts with business goals. - Monitor market trends, competitor activities, and industry developments. - Develop engaging content for marketing materials, blogs, newsletters, and social media platforms. - Track and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

- Orchestrated social content strategy and executed across Timo's digital platforms (Fanpage, LinkedIn, Timostore’s Fanpage), enhancing brand engagement and accelerating audience growth. - Authored diverse marketing materials, including PR articles published locally and globally, TikTok scripts, and product descriptions for timostore.vn, showcasing brand value and building employer branding for Timo. - Managed social media interactions, boosting community relations and customer satisfaction. - Contributed significantly to projects across various sectors, utilizing industry insights to enhance brand messaging and connect with audiences. Notable partnerships include East West Brewing Co., Mùa, Ola Hale (F&B); VBA, Saigon Heat, National Women's Basketball Team (Sports); Coolmate (Fashion); Operation Smile Vietnam (Charity); Bloomberg Businessweek Vietnam (Media); VOZ (Technology); Ernest & Martha (Lifestyle),... - Spearheaded social content and executed a campaign with the Truong Twins and Women's 3x3 Basketball Team, increasing Timo's fanpage audience to 1.2 million and achieving 120,500 interactions. - Successfully co-organized a 3-city fan meeting tour featuring Trương Twins in Ho Chi Minh City, Hanoi, and Da Nang, drawing strong nationwide attention. - Initiated the Timostore fanpage and website, making it a key e-commerce platform that reflects Timo's culture, encourages strategic partnerships, and ensures exceptional customer experiences.

- Orchestrated and implemented engaging events and programs, significantly boosting community involvement and satisfaction among parents and students. - Managed and designed compelling content for fanpage publications, enhancing brand visibility and stimulating audience engagement. - Crafted storytelling narratives that effectively communicated the brand's values and fostered emotional connections with the audience. - Developed the brand identity, creating a cohesive and recognizable visual representation across all marketing materials. - Designed engaging brochures that clearly communicated the range of products, services, and innovations offered by the center to customers.

- Developed and scripted engaging video content, achieving a viral clip with over a million views, demonstrating exceptional content creation skills. - Edited and published videos on a TikTok channel with over 1.4 million followers, significantly enhancing online presence and audience engagement.

- Spearheaded PrEP-Uni campaign on the Life Centre Vietnam fanpage. From under a month (August 14 to September 10), achieving a 642% increase in reach with 351,549 people, approximately 50,000 in post interactions, and a 474% growth in page likes (3624). - Produced and enhanced 'The Radio' series, SAFE-UNI Station Tour, SAFE-ZONE which correlated with the notable spikes in engagement metrics. - Orchestrated and hosted the live 'Friday Talk: My dear, just breathe!' show, devised the concept, and designed themed avatars for the program, further amplifying audience interaction and brand presence. - Developed and implemented the design for cbo.life-vietnam.org's landing page.