Quản lý dự án truyền thông và duy trì quan hệ với các đối tác quan trọng.

Box Vietnam - a leading player in the esports, gaming and entertainment industry in Vietnam for the past four years. Fundraising Manager (Jan - Mar23) • Represented the company to potential investors for fundraising, and building strong relationships • Prepared pitch decks and data rooms, ensuring accurate and up-to-date information for potential investors • Followed up with potential investors, addressing concerns and answering questions, leading to successful deal closures • Collaborated with cross-functional teams to ensure smooth execution of fundraising activities and achievement of goals Head of Operations (Aug - Dec22) • Set up an Operation team to improve the operational efficiency of the company • Managed 5 people in Operation team, 8 people in Sales team to ensure company objectives • Developed and implemented fundraising strategies for a new business unit

- Brand Communication Lead – Top 1 toy shop on Shopee after 7 days launching new product, 16 million views on Youtube channel, engagement with ~200 KOL & influencers on key campaign of the year. - Business Development Lead – Successfully deal with global clients such as Nestle, TH true Milk, Tagger and 24 strategic partners. Manage 2 billion VND budget projects and achieve on time the project scheduled goals. - Research & Development Lead – Initiate game development process, develop MVP testing and customer research method. - Brand Finance Lead – Manage P&L of Product marketing team. - Training & Recruitment Lead – In charge of building soft skills & hard skills for team in the gaming industry.

Brand Strategy & Execution: - Communication Lead for biggest campaign of VinID - VinID Birthday Campaign in Aug 2020. Build and execute comprehensive social media strategy both paid and organic across all platforms including consumer targeting, content strategy, messaging and metrics. Exceed KPI in install & transaction by 115%. - Communication Lead for New Retail launching Campaign, app traffic increase 3 times within one month, New Retail Traffic increase 5 times in only 2 weeks, won Share Of Voice among competitors in Mar 2020. - Internal Communication: Working closely with Growth Hacking, Product, Engineering, Operation functions to ensure seamless alignment for business goals. - Develop quarterly operation plan; managing, executing and measuring integrated communication plan through all touch points - ATL and BTL. - Marketing Partnership: Propose internal & external communications plans as well as maintain business relationship to serve business development purposes. - Budget owner: Build and maintain effective performance for budget of VinID. Brand Report & Team Lead: - Monitoring campaign performance daily, weekly and monthly. Brand Analysis & Evaluate activities effectiveness to take corrective adjustment if necessary. - Market Research on New Retails trends and find customer insight regularly. - Leading & Coaching team members with fully accountability on implementing goal setting, team’s KPI.